In a major victory for REALTORS, a three-judge panel of the U.S. Trademark Trial and Appeal Board has unanimously ruled that “REAlTOR” and “REALTORS” are not generic terms. The ruling came as part of the panel’s denial of two petitions to cancel the rights in these terms held by NAR. In the 39-page opinion, the judges made the affirmative finding that the terms are not generic, meaning that they are not synonymous with a real estate agent or real estate agents.

Only when an agent becomes a member of a Realtor Association is the agent entitled to use to the term Realtor. Therefore, all real estate agents are not Realtors.

So..?. Is there a true advantage to belonging to a Realtor Association? Absolutely!

Becoming a Realtor levels the planing field for you because the services and information from your Realtor Association are at your disposal to provide for you the essentials to compete with any agent from any company. As a Realtor, who you are is the biggest difference between you and the next Realtor. There is no other Realtor like you.

The following article is from our website (gilran.com) under “For Sellers Only“. The article speaks to sellers who ask: Which company should I list my property with? Is the biggest the best for me, or will I only get lost among all the clients? How important is a well-recognized company name? Who should I list my property with?

There a good answer to this question? The major point we make in this article is this: The size of the company you are looking for is really no bigger than the Realtor who stands before you. The company name may be no more than a franchise label. The most important name in real estate is Realtor. Why?

Because being a Realtor is the edge all Realtors have. Companies and agents who join a Realtors association can compete successfully with the national franchised operations because todays technology has leveled the playing field. Why?

The field is level because the tools of the trade are available to all Realtors of all companies, the biggest and the smallest alike, complements of the Internet and the extensive services provided by our trade associations.

The field is level because every Realtor-agent today has access to all listed properties and every Realtor-agent can promote their listings to all other agents through a number of local and regional multiple listing services, including real estate internet sites throughout the United States. The MLS information is accessible to all member-agents immediately at the time of posting.

The field is level because, as members of the National Association of Realtors and the California Association of Realtors, Realtor-agents stay current with all the national, state and local real estate news, laws and regulations that are always changing to the times in which we live. The legal assistance provided by the Realtors associations are essential for the operation of all companies, big and small, and these services are available to all members. Here in California, all Realtors use standard contracts and forms that they can download and create through the California Association of Realtors Winforms 2000 program. This advanced service gives every Realtor agent the opportunity to present their clients best interest.

The field is level because, as members of a Realtor association, all Realtor-agents agree to abide by the Realtors Code of Ethics which demands the highest practice of professionalism for the best interest of the public.

The field is level because, in practical terms, todays technology provided by Realtors Associations has united Realtor members to be able to function, for all practical purposes, as one entity.

The management of the real estate company that stands behind the Realtor-agent is still of considerable importance. But again, this comes down to an individual issue – the experience and availability of management. For us here at Gilleran Griffin Realtors, we can rightfully boast that our management team is unequaled by any other company, bar none. Weve been Realtors since 1975. With thousands upon thousands of transactions behind us, we know stability does matter.

As to a company size, real estate offices come in all different sizes, some with many agents, some with only a few. Today, the largest real estate empire is Realogy, a conglomerate which owns and controls several of the largest real estate entities. Millions of dollars of promotional media advertizing have brought public exposure to these names, although most of the individual offices themselves are franchised and independently owned by a local broker operating under a national name banner. So the company name may be no more than a national banner flying from a local office. Several other national franchises have grown substantially over the years, comprised mainly, again, of independently owned and operated offices contracting under a single banner.

The truly independent neighborhood brokerage company with a large staff of agents, like Gilleran Griffin Realtors, with more than a hundred and forty agents, provides services and management equal or better than any other real estate office while providing the personal management touch sought by todays agents. Since 1975, our brand name is Realtors.

Remember, in the real world, a “company” does not come calling, an agent does. A “company” does not list properties, an agent in the field does. A “company” does not write and negotiate offers, an agent does. In the real world, real estate is an agent business; an agent and a client business. Remember, when all is said and done, real estate continues to be a people business – one on one.
Many real estate companies in the past, have tried to make real estate a regimented “company business.” But that has never worked. Which is why so many real estate companies over the years have come and gone. The biggest names fall by the wayside and are then soon forgotten. Only the real estate agents themselves remain, and only the real estate companies that have survived over the long haul have operated from this truth. Gilleran Griffin Realtors is just such a company. It is our deep respect for the agent and his or her commitment to the client that has kept Gilleran Griffin Realtors a viable competitor in this great business.

So, the answer to the question first asked is: think Realtor. Find a Realtor that is right for you.

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