A Homeowners Guide To Selling

A Guide for Home Owner’s…

Which company should I list my property with?


If you’re a homeowner thinking of selling, you may ask:


Which real estate company is best for me? Is the biggest the best for me, or will I only get lost among all the clients? How important is a well-recognized company name? Whom should I list my property with?

Is there a good answer to this question? Yes, we believe there is.


The major point we will make is this: the size of the company you are looking for is really no bigger than the Realtor-agent who stands before you. The company name may be no more than a franchise label. The most important name in real estate is Realtor. Being a Realtor is the edge all Realtors have.

Companies and agents who join a Realtors association can compete successfully with the national franchised operations because today’s technology has leveled the playing field.

The field is level because the tools of the trade are available to all Realtors of all companies, the biggest and the smallest alike, complements of the Internet and the extensive services provided by our trade associations.


The field is level because every Realtor-agent today has access to all listed properties and every Realtor-agent can promote their listings to all other agents through a number of local and regional multiple listing services, including real estate internet sites throughout the United States. The MLS information is accessible to all member-agents immediately at the time of posting.


The field is level because, as members of the National Association of Realtors and the California Association of Realtors, Realtor-agents stay current with all the national, state and local real estate news, laws and regulations that are always changing to the times in which we live. The legal assistance provided by the Realtors associations are essential for the operation of all companies, big and small, and these services are available to all members. Here in California, all Realtors use standard contracts and forms that they can download and create through the California Association of Realtors Zipforms. This advanced service gives every Realtor agent the opportunity to present their clients best interest.

The field is level because, as members of a Realtor association, all Realtor-agents agree to abide by the Realtors Code of Ethics which demands the highest practice of professionalism for the best interest of the public.

The field is level because, in practical terms, today’s technology provided by Realtors associations has united Realtor members to be able to function, for all practical purposes, as one entity.


The management of the real estate company that stands behind the Realtor-agent is still of considerable importance. But again, this comes down to an individual issue – the experience and availability of a manager. For us here at Gilleran Griffin Realtors, we can rightfully boast that our management team is unequaled by any other company, bar none. We’ve been Realtors since 1975. With thousand upon thousands of transactions behind us, we know stability does matter.

As to a company size, the company name may be no more than a national banner. Real estate offices come in all different sizes, some with many agents, some with only a few. Today, the largest real estate empire is a conglomerate which owns and controls several of the largest real estate entities. Millions of dollars of promotional media advertising have bought public exposure to these names, although most of the individual offices are franchised and independently owned by a local broker operating under a national name banner.

Several other national franchises have grown substantially over the years, comprised mainly, again, of independently owned and operated offices contracting under a single banner.

The virtual brokerage company with a large staff of agents, like Gilleran Griffin Realtors, with more than a hundred agents, provides services and management equal or better than any other real estate office while providing the personal management touch sought by agents. Our brand name is Realtor.


So, the answer to the question first asked is this: think Realtor-agent. Our best advice is to find the Realtor-agent that is right for you.



Which Realtor-agent should I list with?


There are several ways of finding a Realtor-agent.

Getting a referral from a friend or relative is one way. Searching the local newspaper, the Internet or neighborhood real estate signs is another way. Usually, one or more agents come to you. They may send a flyer, call you on the phone or even knock on your door. However you meet them, the Realtor agents who want the job should be highest on your list of candidates.


Your best interests must be a very high priority in the efforts of the agent you select. The agents presentation goes a long way in establishing qualifications which will satisfy your priorities.

Following are some important aspects you should consider about the agent:

a) Would you buy from this agent?

If you’re expecting a buyer to buy from your agent, asking yourself if you would buy from the agent makes very good sense. Just a reminder: the best agent may not be the most like-able.


b) Does the agent have an enthusiastic attitude toward your property?

Can the agent make a proper and complete presentation to solicit the interest of buyers and other brokers regarding your property. Has the agent given your property a proper inspection? Has the agent taken note of the important features of the property?


c) Does the agent know the neighborhood?

That an agent has worked your neighborhood for years does not exclude other agents who have taken the opportunity to learn your neighborhood.


d) Does the agents know the comparable properties?

A comprehensive presentation always should include a detailed analysis of the current market in your neighborhood. What other properties sell for is very important although there may be very significant difference between properties.


e) Where does the agent intend to advertise the property?

The MLS provides the maximum advertising to gain the attention buyers and the attention of other agents. A sign on the property is still very effective advertising to capture the interest of both buyers and others agents. Newspaper advertising is still available but the cost becomes prohibitive for most agents over a long period. Even the giant companies limit each individual property to a few lines of advertisement – a page may contain multiple properties of rather small print. A Virtual Tours of the property can be viewed over the Internet and it is affordable and effective. The Internet has become so pervasive, that it has opened the door for some new real estate companies to operate exclusively as an Internet brokerage, without a community office presence.


f) Does the agent intend to hold Open Houses?

Open House provides excellent opportunities for buyers and other agents to discover a property without an appointment. Many properties are sold to buyers who happen to drive by an open house. Will your agent be available for an open house.


g) Will the agent be available to show the property?

Who will show the property to prospective buyers? Will your agent be there or will someone else be there.


h) Will the agent you list with be the one you will be in contact with over the course of the listing and sale, or will that be someone else?

Some sellers consider this a very important question.

Of course, this is not a complete list. But it may be of some guidance.


A Guide for Homeowners


by Gilleran Griffin Company, printed 7/2009

Share with your friends...Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Pin on Pinterest